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Grand Reopening · Fri July 17

What's UpDawg?

Athens' two-floor destination is back. Renovated top to bottom. Friday July 17 — the O-Bomb is on draft, UnderDawg is loud, and Clayton Street is yours again.

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400 E CLAYTON ST · DOWNTOWN ATHENS, GA

🍊 GRAND REOPENING FRI JULY 17★ RSVP NOW — DON'T MISS IT🔨 NEWLY RENOVATED🍊 O-BOMB ON DRAFT🥊 UFC ON EVERY SCREEN 🍊 GRAND REOPENING FRI JULY 17★ RSVP NOW — DON'T MISS IT🔨 NEWLY RENOVATED🍊 O-BOMB ON DRAFT🥊 UFC ON EVERY SCREEN
🎧 UNDERDAWG BASEMENT OPEN ALL NIGHT🪩 ALL DAWGS GO TO HEAVEN DJ BOOTH🏈 GO DAWGS⚡ FASTEST BAR IN ATHENS🐾 TOP DAWG OF LICK-OR 🎧 UNDERDAWG BASEMENT OPEN ALL NIGHT🪩 ALL DAWGS GO TO HEAVEN DJ BOOTH🏈 GO DAWGS⚡ FASTEST BAR IN ATHENS🐾 TOP DAWG OF LICK-OR
The Main Event

Grand Reopening Weekend.

7.17DOORS 6 PM
Friday → Saturday

Two floors. One weekend. The whole Clayton St crowd. Doors open Friday — Saturday is when it peaks. The bar you deserved is finally back.

Fri 7/17
Doors 6 PM — pull up early, line moves quick
Sat 7/18
Peak night — the reopening at full volume, doors 6 PM
UpDawg
Home of the O-Bomb on draft · UFC on every screen · Wraparound mezzanine
Specials
The O-Bomb · $1 Beers · $3 Knockout Punch · Disco Lemonade $5 — no cover
RSVP on Facebook → See The Specials
▸ Grand Reopening ◂
7.17
Friday · Doors 6 PM
DOORS
6 PM
400 E CLAYTON ST · ATHENS, GA
Two Experiences, One Roof

Walk In Upstairs.
Stay for the Basement.

UpDawg is your sports bar. UnderDawg is your rave. Same building, completely different energy — and you get both.

Upstairs
UpDawg

Home of the O-Bomb on draft 🍊. Wraparound mezzanine, every screen on every game, UFC fight nights with full audio. Fully renovated, still quirky, still loud. Smells like Up Dawg in here.

Every Game, Every ScreenO-Bomb on Draft 🍊UFC Fight NightsWraparound MezzanineAll Dawgs Go To Heaven 🪽
The Basement
UnderDawg

Athens EDM HQ. A bar below a bar below a bar. Blacklight walls, live DJs, and a system built for bass. Underground by design 💿. If you know, you know. If you don't, pull up July 17.

Athens EDM HQ ✘Blacklight ArtCurated EDM + BassRage Cage
Grand Reopening Specials

The Menu Talks.

Come thirsty. Bring cash. The specials are back and better than before — no cover, no gimmicks, just fast drinks and packed floors.

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The O-Bomb
SIGNATURE

Our namesake drink. Back on draft. The one you tell your friends about tomorrow.

💵
$1 Beers
WEEKLY

Dollar beers, no catch. Every week. It's how UpDawg has always done it.

🥊
$3 Knockout Punch
HOUSE CLASSIC

The classic. Painted on the wall for a reason. Three bucks, hits every time.

🕺
Disco Lemonade
NEW · $5

The reopening drop. Five bucks, all night. Bright, boozy, and named to be talked about.

The Vibe

Not Your Typical
Athens Bar.

Quirky. Loud.
Unapologetic.

Lively and inviting, UpDawg breaks away from the typical dark and dingy dive bar atmosphere. The brand is about embracing the quirky side of life and celebrating good times — nestled in a college town, accentuating the positive vibes of the community while never making you wait for a drink. Downstairs, UnderDawg is Athens' EDM HQ — a bar below a bar below a bar, underground by design.

  • Fastest bar service in downtown Athens
  • The only EDM basement in the city
  • UFC fight nights with full venue audio
  • NFC official weigh-in & event partner
  • Cartoon dogs, Zyn wall, disco balls everywhere
  • Available for private events & full buy-outs
UpDawg Athens interior — the bar in full swing
Reservations & Private Events

Book Your Night.

Birthday? Pregame? UFC watch party? Full venue buy-out? Grand reopening group reservation? Lock it in right here — pick your date, tell us your crew size, and we'll handle the rest.

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Pick your date & occasionGroup reservations, birthdays, watch parties, private events — all bookable.
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We confirm within 24 hoursYou'll get a text or email locking in the details.
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Pull up & skip the lineYour section's ready when you walk in. That's the whole point.

Quick questions? DM @updawgathens — we respond fast.

Bookings confirmed within 24 hours · 21+ to enter

Every Week

Every Night Hits Different.

Once the reopening dust settles, UpDawg keeps rolling — UnderDawg opens Tuesday, Thursday, Friday & Saturday, 11 PM to 2 AM.

Tuesday
Industry Night

Service industry unwind. Cheap drinks, heavy rotation, no dress code, no pretension.

UpDawg + UnderDawg

Thursday
College Night

Dollar beers. Dollar shots. Athens does Thursday like nobody else and it starts here.

UpDawg + UnderDawg

Friday
The Warm-Up

Weekend kicks off. DJs spinning below, O-Bombs flowing above. Get here before the line.

UpDawg + UnderDawg

Saturday
Game Day → Late

Pregame upstairs with every UGA snap on screen. Postgame downstairs with DJs til 2.

UpDawg + UnderDawg

Weekly DJ lineups & event announcements → @underdawgathens
RSVP · Grand Reopening

Save Your Spot for July 17.

RSVP on Facebook and get reminded the night of. Drop your email too — we'll send opening night specials, DJ lineup, and the doors time straight to your inbox.

Follow @updawgathens →Follow @underdawgathens →
Find Us

Pull Up.

Address

400 E Clayton St
Athens, GA 30601

Corner of E Clayton & Wall St — heart of downtown

Reopening Doors

Friday July 17 · Doors time announced on @updawgathens

UnderDawg Hours

Tuesday, Thursday, Friday & Saturday
11:00 PM — 2:00 AM

Follow

Instagram — @updawgathens
Instagram — @underdawgathens
TikTok — @updawgathens

RSVP 7/17 Reserve